Designing for Crown Commercial Service

Learn more about our different webpage components

Learn about the design components we use on our website and how you can use them to create webpages. Includes page components such as buttons and hero banner design.

If there’s a point of design that is not provided here, check Get started – GOV.UK Design System.

Prototyping

Before you publish a live webpage on crowncommercial.gov.uk you must build and test your design on our test site. To get access to our test site you must:

  1. Get line manager approval to ensure access is appropriate for your role.
  2. Contact the Content Team to request access, you must include your line manager’s approval in your request.

Typically, you will only need to create and publish webpages if you are a member of the Marketing and Communications team.

For more information on publishing web content (news items), CCS colleagues can read our Publishing web content: standard operating procedure.

Buttons and links

Button component 

Use a button to help users carry out an action. This can include, submitting a form, progressing to the next page or stage in a service, signing in to a portal or downloading a document.

Button text should be written in sentence case and describe the action it performs. The text should be short and concise but unique.

Avoid generic text like ‘find out more’ or ‘learn more’. Do not use the same text for multiple buttons on the same page. Duplicating the text inside buttons will cause accessibility issues for non-visual users.

Buttons should sit on the left hand side of a piece of content. For example, if you have a link with a button next to each other the button should sit to the left and the link to the right.

Examples of good button text:

  • ‘Sign in’ when signing into a platform or service
  • ‘Submit’ when a user is completing and submitting a form
  • ‘Download digital brochure’ when downloading a digital guide (be specific about the guide the button is downloading)
  • ‘View live grants’ or ‘View live agreements’ when progressing to the next logical page in a user journey
  • ‘Get in touch’ when directing to our contact us page or form

Note: You may need to include more or different words to better describe the action, but aim to use short, simple words and as few as possible.

Links component

Use descriptive link text that is clear and concise.

Screen reader users often read links as a list, without seeing the surrounding context. A document or webpage with multiple “click here”, “learn more” or “find out more” links is not useful.

Readers should be able to easily identify links and know where the link will take them without the surrounding content for context.

Only use punctuation if the link is a full sentence, at the end of a full sentence or is a question. Only use full stops or question marks.

For more information read the link section of this style guide.

Components

Components are reusable parts of the user interface, like buttons, text inputs and hero banners. The components in the Design System are designed to be accessible.

Achievement and image

This component allows you to display an achievement on a webpage. It is similar to the quote and image component but instead of a quote, the text section will include details of the achievement.

The image used should be relevant to the achievement you are showcasing.

For example, an image of the award or achievement or of the awarding authorities logo.

You should keep your wording concise and clear. Aim for 280 characters or less.

Make sure the image is clear (avoid blurry or pixelated images). Any image you use must have a minimum width of 618px. The height of the image is flexible. The recommended image size is: 1236×818px.

Accordion

Accordions allow readers to view and hide sections of related information on the same webpage.

Readers can open and close accordions to condense what they are reading. You should use this component to break up large sections of text that readers will need to scan quickly.

Alternative components

When you open accordions the headings move further down the page as you open more sections. However, unlike accordions, the tab component’s headings display horizontally instead of vertically and remain static on the page.

Tabs may work better for users who need to quickly move between related sections of information.

You should consider how many sections you need to display, as tabs can not have as many sections as accordions.

Cards

The card component is great for navigational purposes. They provide a visual summary of more detailed information and should include a link to the more detailed pages.

They should not be used as a way to display information decoratively.

Card components are best used on:

  • homepages (the introductory page of a website) for example our homepage and careers at CCS homepage
  • index pages (an information page purely designed to help users navigate to different resources or pages) for example, our start supplying page
  • hub pages (a central page or information ‘hub’ for specific topics with a set of interlinked, related content that goes back to that page) for example, our Social value page

The cards use a grid formation. You can only use 4 cards in a section and they will display in rows of 2.

Alternative components

The related categories component allows users to navigate to additional relevant information. You can use this component in place of cards if they are more appropriate (such as not being used on a homepage, index or hub page).

Free text

This component displays written text in columns. This is a good component to use if you need users to compare content side by side as both pieces of content can be seen together at the same time.

Alternative component

The introduction and description component is a good alternative if you want to display 2 different types of content side by side. One column will include written text and the other can include either an image or embedded YouTube video.

Introduction and description

This component is designed for the start of a webpage, but can be used anywhere. It displays as column content and can display different types of media side by side. One column will include written text and the other will include either an image or an embedded YouTube video.

The component’s default setting is to display any text on the left hand side and any media content (image or video) on the right. You do have the option in WordPress to change this view.

You can add a button and link text to the bottom of the text column.

Alternative component

If you want to use columns to display your written text without an image or video, you can use the free text component.

The free text component works in the same way, but both the left and right column is for text only. This component is a good 1 to use if you need users to compare content side by side as both pieces of content can be seen together at the same time.

Quote and image

This component is used to display direct quotes on our website. To use this component you will need:

  • a clear and concise quote that is relevant to the page subject matter
  • an image of the person you are quoting
  • the name and job description of the person you are quoting

Quote text should be around 100 words or less. There is no exact word limit, but you should aim to use quotes that are concise and to the point.

You do not need to include quotation marks in the text.

Make sure the image is clear (avoid blurry or pixelated images). Any image you use must have a minimum width of 618px. The height of the image is flexible. The recommended image size is: 1236×818px.

Related categories

Use the related categories component to provide additional information to the user. This works in a similar way to the card component but can be used on any type of web page.

This component also includes an overall section header and introductory sentence to introduce the related content.

You can link to 6 pieces of related content but we recommend using 4 at most. Each related section should include a summary of more detailed information and a link to the relevant detailed webpages.

Alternative component

The card component is great for navigational purposes. Card components are best used on:

  • homepages (the introductory page of a website)
  • index pages (an information page purely designed to help users navigate to different resources or pages)
  • hub pages (a central page or information ‘hub’ for specific topics with a set of interlinked, related content that goes back to that page)

Tabs

Use tabs to help users navigate between short sections of related content on a single web page. Tabs show 1 section of content at a time and can only have a total of 4 sections.

Unlike accordions, they remain static on the page so do not increase page length or scroll rate when users open a new section.

You should use the tab component when:

  • you can easily separate content into clearly labelled sections (each tab will be a new section)
  • users will not need to view all sections at once

Avoid using tabs as a way to display step by step information. Users are unable to view all steps in the process at the same time if they are across different sections or tabs. If you have to use tabs for a step by step process, all the steps should be listed under the same section.

Alternative component

Do not use a tab component if you need users to compare information. Switching between tabs and having to memorise content can be frustrating. If you need users to compare content you should try the free text component

Accordions may work better to break up larger sections of text. They display vertically on the page so you can include more than 4 sections.

Hero banner

The hero banner is a decorative item that usually appears at the top of a page and includes: an image, a headline and often a call to action or button.

The recommended image size for a hero banner is: 1122×517.

Given the decorative nature of this component it should only be used on certain types of webpages to avoid duplication of page titles and headings. You should only include a hero banner on hub pages.

Hub pages are often ‘parent pages’. They are central pages on a website that helps users to navigate to other relevant webpages by linking out to related content.

Examples of hub pages on crowncommercial.gov.uk:

If you are using a hero banner the heading should not be the same as the first heading on the main page content. Avoid duplicating text as much as possible.

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