Words not to use

Many words in the English language have more than one meaning which can make them difficult to understand for some users, particularly those with English as a second language.

Use clear and plain language alternatives to avoid confusion. You can also see a list of words to watch.

Word Reason or exception Alternatives
Assist There are simpler alternatives help / ease / encourage / promote
Commence There are simpler alternatives Start / begin
Deliver Unless you are delivering a pizza or a letter, be more specific to the context you are writing about. Make / create / provide / achieve
Deploy Unless you are referring to the military, be more specific to the context you are writing about. Build / create / put into place
Dialogue Be clearer and use simpler terms Spoke to / discussion
Disincentivise Use simpler terms to fit your context Discourage / deter
Documentation Alternative is shorter and means the same thing Document
Eg or e.g Spell the word out fully For example
Empower Unless you are talking about inspiring someone, there are simpler alternatives Allow / give permission
Etc Etc would not be read properly by a screen reader. The alternative word you choose will depend on the context of the sentence you are writing. Including / such as / like
Facilitate Use the simplest word that fits your context Help / run / provide / enable / encourage / simplify
Foster Unless you are referring to fostering children Encourage / help / look after
Garnered Has simpler alternatives that are easier to understand in most contexts Collect / gather / assemble
Guidance Alternative is shorter and means the same thing Guide or guides
Ie or I.e Spell the word out fully That is
Impact Only use impact if you are writing about a crash Have an effect on / influence / encourage / motivate
Incentivise There are simpler alternatives Encourage / motivate
Initiate There are simpler alternatives Start / begin
Key Unless talking about unlocking something Important / significant / critical
Land Unless you are talking about the Earth’s surface (land and sea) or landing aircraft, there are simpler alternatives Achieve
Leverage Unless using in a financial sense, there are simpler alternatives Influence / use
Liaise Use the simplest word for your context Work with / work alongside / talk to
Robust Unless talking about a sturdy object, use a simpler term for the context Well thought out / comprehensive
Slim down Not all users will understand this metaphor Make smaller / reduce size
Streamline Not all users will understand this metaphor Simplify / reduce / remove unnecessary administration
Tackle Use the simplest word for your context Stop / solve / deal with
Utilise Use the simplest word for your context Use
Vehicle Vehicle’ should only be used if we’re talking about cars, buses, vans and other types of travel Method / approach / technique
Via It’s a latin word meaning ‘road’. Use simpler words to fit your context. Through / using / by

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