Brand guidelines

We created these brand guidelines to explain how we use our brand to consistently communicate with our customers visually and verbally.

For more information, Crown Commercial Service (CCS) colleagues can read our full brand toolkit.

Who we are

Crown Commercial Service (CCS) is the biggest public procurement organisation in the UK. We are here to help procurement professionals to do their job as well as they can.

Our brand guidelines

Explore more of our style guide

Our style guide is designed to help you communicate in a clear and consistent way. Find out more about how to write and design for Crown Commercial Service (CCS).

• Accessibility

  Accessibility is the practice of making information meaningful and usable for as many people as possible.

  Find out how to make your content accessible.

• Designing for CCS webpages

  Learn about the design components we use on our website and how you can use them to create webpages. Includes page components such as buttons and hero banner design.

  Find out how to design webpages for CCS.

• Formatting

  Everything you need to know about how to format your content. Includes links, bullet pointed lists, heading styles and punctuation.

  Find out how to format your content.

• Language

  Everything you need to know about language and spelling. Includes how to use plain language, abbreviations, capitalisation and words to avoid.

  Find out about using language in your content.

• Numbers

  Everything you need to know about formatting and writing numbers in your content. Includes dates and time, percentages and how to write about ages.

  Find out how to use numbers in your content.

• Checklist

  When you have finished writing your piece of content, use our checklist to check you have followed the style guide and are ready to publish.

   

  View our checklist.

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Information for buyers and suppliers

Find helpful information to help you start buying or supplying.

Find information for buying and supplying.

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Glossary

Find explanations for common terms and abbreviations used in public procurement.

Explore our glossary.